Berkley Expands PowerBait MaxScent Magnum Hit Worm Line
Fans of the PowerBait MaxScent Magnum Hit Worm have some good news: Berkley Fishing has expanded the color lines for the oversized finesse worm. Now the Magnum Hit Worm has seven new fish-catching colorways: Green Pumpkin Moondust, Ember Jelly, Black, Fogline, Plum, Raw Hide, and Salt and Pepper. This gives anglers more options for technical fishing techniques, like neko rigging and others. The Magnum Hit Worm has been designed with a thick body and a bulbous tail, balancing a finesse presentation with a larger profile bait to help trigger bites from wary fish. Add to that Berkley’s exclusive PowerBait MaxScent technology, and you have a worm that has an expanded strike zone that fish will hold onto longer.
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“The Magnum Hit Worm was designed for anglers looking to get more bites during some of the toughest conditions of the year,” said Nathan Ragsdale, Senior Product Manager – Freshwater Bait at Berkley. “We are excited to add seven new fish-catching colors to give anglers more options to adapt to the conditions or the lakes they are fishing. Whether you’re making precise casts to individual fish with forward-facing sonar or slowing down with a Neko rig around isolated cover, the larger finesse profile paired with MaxScent gives anglers another option when fish are pressured or simply not feeding aggressively.”
Berkley PowerBait MaxScent Magnum Hit Worm – Key Features
- Classic finesse worm profile with bulbous tail for pressured fish and presentation
- Thickened body and bulbous tail create subtle action with added big bass appeal
- Exclusive Berkley PowerBait MaxScent scent dispersion technology
- Designed for Neko, shaky head, Texas, Carolina, and drop shot rigging
- Material: PowerBait MaxScent Soft Plastic
- Lure Size: 7 inch
- Colors: Blue Fleck • Green Pumpkin • Green Pumpkin Magic • Plum Apple • Watermelon Red
- New Colors: Green Pumpkin Moondust • Ember Jelly • Black • Fogline • Plum • Raw Hide • Salt and Pepper
- MSRP: $9.99 10-Pack
- Availability: June 2026
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