Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI - and the tagline of "Hit Harder" is their new ethos as HEVI’s new brand identity and website reinforce what it has always stood for: delivering uncompromising performance for hunters and shooters who demand the best.

HEVI @ TFB:

• HEVI-Shot Ammo Adds New HEVI-Metal Xtreme 12 Gauge #2 & BB Shot
• HEVI-Shot Ammo Introduces New HEVI-Hammer 12 Gauge Waterfowl
• HEVI-Shot Ammunition Releases .410 Gauge HEVI-XII Waterfowl Loads
• HEVI-Bismuth Upland from HEVI-Shot – "For Modern & Classic Guns"

Hevi-Shot is Re-Branded to HEVI

HEVI-Shot (now called HEVI) has been around since 1999 and their mainstay in technology and performance has always been high-density tungsten pellets. Today, HEVI is more than a pellet manufacturer. Dropping 'Shot' from its everyday nomenclature signifies the company’s growth beyond a single shot type.

For hunters walking into a crowded retail store or sporting goods dealer, HEVI’s new packaging will hopefully stand out from the crowd, make it easier to scan, and find the product they’re looking for.

A Word from HEVI on their Re-Branding

“Ozark, Missouri - September, 2026 - HEVI, an industry leader in performance shotshells, recently launched a new, hard-hitting campaign, including a strong and simplified brand name and logo treatment. This shift marks a bold evolution for the ammunition company and brand. The rebrand includes several marketing elements, such as a new logo, tagline, rolling packaging change, and a new company website.

“We aren’t just making a single component anymore, and a small product line that featured that component,” said Tina Larsen, Marketing Manager for HEVI. From our straight tungsten loads to the devastating power of layered tungsten products like HEVI-Hitter and the everyday reliability of HEVI-Steel, we offer a comprehensive line of high-performance shotshells. Although our new brand name is shorter, our vision is much bigger."

“Many loyal customers were already using the shorthand name for the brand, casually saying phrases like ‘I shoot HEVI,’ so we saw an opportunity to build a brand that reflects the confidence and passion of the people who shoot it,” said Jason Nash, Vice President of Marketing at HEVI. “The new look is cleaner, stronger, and more recognizable, but the promise remains. HEVI is committed to delivering products that perform.””