Why the Right Spot Beats the Comfortable Tree

The trees that feel best to sit in are rarely the ones that put a mature buck in front of you. Hunters gravitate toward straight, comfortable, easy-to-reach trees with open sightlines because those spots feel safe and pleasant. Deer, and especially older bucks, do not live where you feel most at ...

By James Chen •

Airguns as Firearms: What Garrett's Law Means for FFLs

A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.

By Gary Stone •

One Handgun Present for All Known Fatal Bear Attacks in North America

Handguns have a strong record in documented bear-defense encounters. Dean Weingarten’s review of 204 fatal bear attacks found just one case with a handgun present—and the victim could not reach it. The lesson for armed Americans: a defensive handgun needs to be accessible when danger arrives.

By Dean Weingarten •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •
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