DOJ Stands Down on NFA Challenge After White House Intervention

President Donald Trump has ordered the Justice Department not to appeal the Silencer Shop ruling, leaving a major injunction against key National Firearms Act registration and approval provisions in place for covered plaintiffs, members and customers.

By John Crump •

Lightweight Mobility Personified – NEW Vertx Ruck Pant for Everyday Carry

Vertx is known across the outdoors and firearms industries for their intelligently-designed packs, which vary from backpacks, fanny packs, and even cross-body chest packs. All of which could be deployed for concealed carry or long hikes out in the field. What people sometimes overlook is their ot...

By Adam Scepaniak •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Jim Carmichel’s ‘Favorite’ Deer Rifles

OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.

By Jim Carmichel •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

S14E7: JUSTIFIED SAVES – Shooting at Shadows

Eight real-world defensive gun uses reveal critical lessons about home defense, intervention, escalation, self-defense law, and making good decisions under pressure.

By Riley Bowman •

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •
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