NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Russia Plague Scare After Lab Worker’s Death Highlights Need for Preparedness

A worker’s unexplained death at Russia’s Irkutsk Anti-Plague Research Institute has sparked international concern, with nearly 200 contacts reportedly under medical observation. Plague remains unconfirmed, but the incident is a reminder to prepare before an emergency, including respiratory pr...

By Duncan Johnson Editor in Chief •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

NRA Board Sends Seat-Cut Plan Back for Study Ahead of 2027 Election

NRA directors sent a proposal to cut 30 board seats over three years back to committee. Jeff Knox explains the decision, proposed changes requiring member approval, and the petition effort for two fellow reformers ahead of the 2027 election.

By Jeff Knox •

“Knockdown Power” Is the Biggest Myth in Big Game Hunting

The myth goes something like this: Use enough gun and you'll knock down game in its tracks. Here's why that's a total myth The post “Knockdown Power” Is the Biggest Myth in Big Game Hunting appeared first on Outdoor Life.

By Ron Spomer •

Where Big Bass Actually Go When Fall Arrives

The oldest advice in bass fishing tells you to run to the backs of creeks when the leaves turn. A tracking study from Texas Parks and Wildlife biologists dismantled that idea. They followed bass at Lake Fork and Toledo Bend Reservoir, and none of the tracked fish moved into the back of a creek on...

By James Chen •

Why Everyone Wants Montana — And Why Montanans Are Fed Up

Ask a lifelong Montanan how they feel about the steady stream of newcomers, and you may get pointed to a sign hanging in a Bozeman bar. It reads that you should welcome yourself to Montana while remembering you are a refugee, not a missionary. The message is blunt, but it captures a tension that ...

By James Chen •
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