Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

The FN Mauser Is the Best Deer Rifle that History Forgot

We usually think of Pre-64 Winchesters, Savage 99s, and vintage Marlins as the deer rifles of our grandfathers, but these post-war Mausers were some of the best in their time The post The FN Mauser Is the Best Deer Rifle that History Forgot appeared first on Outdoor Life.

By Tyler Freel •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •

POTD: A Worn SIG P210 Gets An Aimpoint

Some pistols look as if they have spent their lives behind glass. This SIG Sauer P210, recently featured by B&T Switzerland , looks like it has spent considerably more time doing what pistols are meant to do. Its worn finish and well-used trigger give it character, even if we can only specula...

By Eric B •

Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Puts a Court Injunction Behind the Sales

Palmetto State Armory now ships short-barreled rifles without ATF Form 4 to 17 states, including Texas. Here’s what the injunction covers. Read the original story: Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Pu...

By Luke McCoy •

Tennessee DA Declines Charges in Fatal Gray Shooting, Citing Self-Defense

A man who fatally shot Dalton Spaulding in Gray, Tennessee, will not face criminal charges, District Attorney General Steve Finney's office announced October 13. Prosecutors said the man acted in self-defense after Spaulding knocked him down, dislodged his prosthetic leg and continued attacking h...

By Brandon Curtis •

Best Rifle for Deer Hunting: A Buyer’s Guide for Every Budget and Terrain

What makes the best rifle for deer hunting? If you’re looking for some help buying the right gun for deer season, read on for advice based on different hunting scenarios—the best rifle for whitetail deer hunting in the thick softwoods of Maine is a lot different from a deer rifle that works ...

By Zac K. •
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