Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
FALCO Holsters is further rounding out its Multi-Fit leather lineup this summer with two new entries: the AM03 Simple Leather IWB/OWB Holster and the DM04 Vertical Leather Shoulder Holster. Both work with the same idea that's made Multi-Fit a mainstay of FALCO's catalog: one holster pat...
“The One Horse,” or simply One Horse , who we had on the podcast earlier last month , is bringing its Express Series down to pistol length with two new 10.5-inch 5.56 models, the Express Pistol MLOK and Express Pistol Quad Rail. Both carry over the same factory-installed Atrius Forced...
A federal court struck down New Jersey's rifle and magazine bans. The state is asking to keep enforcing them while it appeals. Read the original story: A Federal Court Threw Out New Jersey’s Rifle and Magazine Bans. The State Is Asking to Keep Enforcing Them Anyway
Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
Colorado’s new semi-automatic firearm restrictions officially begin August 1, 2026, but the state’s mandatory three-day waiting period cut off ordinary purchases on July 28. One Second Amendment infringement effectively accelerated another.
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.
A federal judge upheld Connecticut's under-21 handgun ban in Succow v. Bondi, rejecting the SAF and CCDL challenge after a bench trial. Read the original story: Federal Judge Upholds Connecticut’s Under-21 Handgun Ban, Rejecting SAF and CCDL Challenge on Every Major Issue
KelTec's answer to "what if we took the SUB2000 and just... kept shrinking it?" is the SUB-SDP, a pistol-caliber folding gun that technically checks the box marked "Title I handgun" while delivering something that shoots like a carbine when you need it to. It's the k...