Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
The Justice Department has sued Montgomery County over its sprawling 100-yard firearm exclusion zones, arguing that the county makes lawful public carry nearly impossible and directly violates the Supreme Court’s decision in Wolford v. Lopez.
Yamaha will stop in-house Side-by-Side production at its Newnan, Georgia plant after the 2026 model year and refocus on ATVs, Golf Cars, and Personal Watercraft. The company says it is not exiting the SxS category. The post Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant ap...
In the world of pistol dots, there are two distinct camps: open emitter and enclosed emitter red dots. For a long period of time, I was a straight hater on enclosed emitters. My first experiences were with lower quality ones (not a good start), they didn’t fasten securely to the handguns I ...
Defensive 22LR ammunition is something that I thought might die out, but it turns out I was woefully wrong. Instead, a lot of new cartridges have recently come out from common rimfire offenders like CCI, who are now producing the new jacketed CCI Uppercut 32 gr HP cartridge. After my ...
The petitioners in Duncan v. Bonta are urging the Supreme Court to review California’s magazine ban after the Third Circuit expressly rejected the Ninth Circuit’s reasoning and struck down New Jersey’s similar restriction.
For the better part of a decade, my camera case was a no-name FDE hard shell I bought from a local Tractor Supply Co. store, the kind of thing that looks like a Pelican from ten feet away and functions like one until you actually open it up. There was no interior organization to speak […] T...
The Supreme Court granted review of whether the Second Amendment protects semiautomatic rifles like the AR-15. What the consolidated Viramontes and Grant cases mean for FFL dealers — and how to prepare.
A Rochester homeowner woke to someone entering through the back of his house at 4:30 a.m. Police say the intruder was on parole for burglary. Read the original story: Rochester Homeowner Wakes to Someone Coming In the Back Door at 4:30 A.M., Fatally Shoots Intruder in His Kitchen