Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.
You are lying prone behind a rifle, the clock is running, and you need the wind, the range and your drop. So you lift your head, look at the Kestrel in your hand, read the numbers, lose your sight picture and start again. I have done that more times than I care to count, on the range, in matches ...
A Georgia shopper stopped a beating at Dollar General, fired once when the attacker charged him, and faced no charges. Defense of others lessons inside.
NRA Board member Dick Fairburn says a proposal to reduce the organization's 76-member board to 46 was derailed by internal resistance. In this firsthand opinion column, he questions whether personal egos and reelection interests are standing in the way of reforms NRA members deserve.
The H&R lineup has unveiled PSA's new adherence to the retro world of the AR-15. The 635 represents a clone of the Colt SMG.
Suppressors catch more than sound. Every shot sends hot, particulate-laden propellant gas through the can, and carbon, lead residue, and unburned powder settle into the baffles. Left alone, that fouling adds weight and eventually degrades both sound performance and the long-term integrity of the ...
Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.
I love a thermal that can pull double duty as a riflescope or a handheld, and the ATN ThOR 6 Mini 384 3.5-28x is built small enough to do both. ATN packs a 384x288 sensor and a 35 mm lens into a scope that measures 7.48 inches and weighs 1.19 pounds. Its minimum advertised price (MAP)...
OL’s shooting editor John B. Snow tackles some of the biggest myths about deer hunting rifles The post The Biggest Myths About Deer Rifles, Cartridges, and Shooting appeared first on Outdoor Life.
This summer I got an afternoon on a mellow 5-mile river stretch with Alpacka’s new Aleutian, their take on a travel-friendly sea kayak in packraft form. I’m used to regular packrafts that feel more like floating couches than precise boats, so I was curious how this longer, more kayak-shaped d...