Wilcox Introduces VIPR Sight With Programmable Reticles

Wilcox has a new, programmable sighting system. The VIPR  (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...

By Daniel Y •

Ayoob: The Guns of Cormac McCarthy

When I plucked the September-October issue of Smithsonian magazine out of my P.O. Box, the first article I turned to was “The Secret Life of Cormac McCarthy” by Richard Grant. As I skimmed it, a pull-quote leaped out at me: “He never left the house without a book. He never left the house wi...

By Massad Ayoob •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Field-to-Table Squirrel: Recipes Worth the Effort

Squirrel meat lands somewhere between rabbit and chicken in both flavor and texture, and the flavor stays mild rather than gamey. That quality makes it one of the best game meats for winning over picky eaters: in soups, stews, and casseroles, it substitutes for chicken so cleanly that most people...

By James Chen •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Best Barrel Lengths for Suppressing Popular Hunting Cartridges

A suppressor is a gas management device, not a magic wand. Its whole job is to trap, slow, and cool the hot gas that rushes out of the muzzle, thereby reducing the sound signature and recoil. A longer barrel gives the powder more time to burn and the gases more time to expand before they ... Read...

By Brent Spicer •

MATBOCK Monday: MWAD 2.0

Building on the success of the Multi Weapon Aiming Device (MWAD) 1.0, we are proud to introduce the next generation: the MWAD 2.0. This new and improved model enhances the user experience and provides even greater accuracy and reliability for indirect fire weapon systems. The MWAD 2.0 is a multi-...

By Eric G •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •
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