NFA SEO: How FFL Dealers Win Suppressor Searches
The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.
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DOJ Says It Told Congress It Will Not Appeal Texas Ruling That Struck Down NFA Registration for Suppressors, SBRs and Short-Barreled Shotguns
DOJ says it told Congress it will not appeal the Texas ruling that struck NFA registration for suppressors and SBRs. ATF guidance is pending. Read the original story: DOJ Says It Told Congress It Will Not Appeal Texas Ruling That Struck Down NFA Registration for Suppressors, SBRs and Short-Barrel...
Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged
As expected, the federal government has declined to challenge over-the-counter suppressor purchases. The ATF is promising to clarify what’s legal and what’s not this week The post Not Seeking ‘Revenge,’ DOJ Lets Current Over the Counter Suppressor Sales Go Unchallenged appeared first ...
FFL Direct: ATF's Trace API and the Registry Fight
ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.
NRA Board Sends Seat-Cut Plan Back for Study Ahead of 2027 Election
NRA directors sent a proposal to cut 30 board seats over three years back to committee. Jeff Knox explains the decision, proposed changes requiring member approval, and the petition effort for two fellow reformers ahead of the 2027 election.
The NFA Ruling Is Final: October Market Report for FFL Dealers
DOJ's decision not to appeal the NFA suppressor ruling makes deregulation permanent. Here is what the market data says about demand, margin, and what FFL dealers should do this quarter.
Trijicon REAP-IR-50 LRF - Thermal Riflescope With New 1024x768 Sensor
Trijicon has announced the REAP-IR-50 thermal riflescope series, an all-new platform combining high-resolution thermal imaging, media capture, wireless connectivity and an available integrated laser rangefinder. The REAP-IR line has until now been offered with 24mm and 35mm objective lenses. The ...
DOJ Confirms It Won’t Appeal NFA Ruling on Suppressors and Short-Barreled Guns
DOJ has formally confirmed it will not appeal the Silencer Shop NFA ruling. The permanent injunction protects covered gun owners and businesses, while nine plaintiff states seek clarity on its reach and ATF prepares guidance.
Orchid Launches FFL Marketing a Gun Store Can Buy
Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
Why Gun Owners Are Turning Against Flock Cameras
Gun shops and ranges are removing Flock cameras as firearm owners raise concerns about license plate data, nationwide searches and tracking visits to gun-related businesses. The post Why Gun Owners Are Turning Against Flock Cameras appeared first on The Truth About Guns.