NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

NRA Board Sends Seat-Cut Plan Back for Study Ahead of 2027 Election

NRA directors sent a proposal to cut 30 board seats over three years back to committee. Jeff Knox explains the decision, proposed changes requiring member approval, and the petition effort for two fellow reformers ahead of the 2027 election.

By Jeff Knox •

How to Build a Shooting Barricade for Under $50

A great way to improve your range experience is to include barricades that can introduce movement and alternate positions to challenge your marksmanship abilities. Barricades can take many forms and the step-type barricade is probably the most versatile given the multiple shooting positions that ...

By Ian Kenney •

Fudd Friday: Why Are Y'all Sleeping On The .243?

Like so many hunting calibers of the 20th century, particularly in the sub-30 caliber segment, the .243 Winchester is a descendant of wildcatter experimentation. As early as the 1940s, Warren Page was experimenting with .243-caliber rounds, and when the Winchester .308 was released in the early 1...

By Zac K •
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