Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C.

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

Walther PDP Pro-E Ledger: Vortex Sight, Desert Camo, 300 Only

Custom & Collectable Firearms built “The Ledger” around a practical premise, then let aesthetics follow function. The result is a limited-run PDP Pro-E Compact. Only 300 will be built, each sequentially numbered, each wearing a desert camouflage Cerakote finish paired with Walther...

By Eric B

Shell Shock NAS³ Primed Cases: .308 and 5.56 Now Available

Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...

By Eric B

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

War Stories: Five Shermans Shot Out From Under Him

I used to love working at the VA hospital. Just like everything Uncle Sam does, the Veterans Administration is bloated, inefficient, and frustrating. However, back when I worked there as a physician we still had a proper crop of World War II veterans who needed inpatient care. That was Candyland ...

By Will Dabbs, MD

Silencer Saturday #443: An Extra-Unique AR7

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturers of the new Victra 20-gauge shotgun suppressor . This week we are looking at another interesting creation from my friend Collin. He made a nifty takedown .22 with an in...

By Daniel Y
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