FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

GOA Embraces Proposed ATF Final Rule To Permanently Do Away With Zero-Tolerance

Gun Owners of America is backing a proposed ATF rule that could make it harder for future administrations to revive Biden-style zero-tolerance policies targeting gun dealers over paperwork errors and honest mistakes. The post GOA Embraces Proposed ATF Final Rule To Permanently Do Away With Zero-T...

By Mark Chesnut •

ATF Floats Big Change: Could You Buy a Gun Online Without Ever Visiting an FFL?

This content is copyrighted and may not be reproduced without the express permission of GunsAmerica.com and BAAANG Media LLC. ATF Floats Big Change: Could You Buy a Gun Online Without Ever Visiting an FFL? The proposal, known as ATF Rule 1140-AB05, was published on May 8, 2026, and is currently o...

By Larry Z •

Trump Endorses Ken Paxton as Gun Owners Remember Cornyn’s Record

President Donald Trump has endorsed Ken Paxton in the Texas U.S. Senate runoff against John Cornyn, turning the race into a direct test for Texas gun owners. Cornyn’s record on the Biden-backed gun-control bill and James Talarico’s “commonsense gun safety” platform make this race impossib...

By AmmoLand Editor Duncan Johnson •

Texas Gun Rights: New ATF Rules Are a Step Forward, Not the Finish Line

Texas Gun Rights says proposed ATF reforms offer short-term relief but could expand long-term digital firearm tracking infrastructure. The post Texas Gun Rights: New ATF Rules Are a Step Forward, Not the Finish Line appeared first on The Truth About Guns.

By Mark Chesnut •
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