Production of the current-generation LCR, SP101, GP100, and Bearcat is suspended immediately. Ruger says it will complete its final 2026 runs of the SR1911, LC Carbine, PC Charger, PC Carbine, LC Charger, Redhawk, Super Redhawk, Blackhawk, Super Blackhawk, Single-Series revolvers, Vaquero, No. 1,...
A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.
James Talarico said “Absolutely” to banning commonly owned firearms. Now the NRA is putting his gun-ban agenda before Texas voters in a new Senate campaign ad.
Giffords and Everytown plan $10 million each in midterm advertising, targeting congressional races as NRA spending remains limited. The post Giffords, Everytown Each Pledge $10 Million for 2026 Ad War appeared first on The Truth About Guns.
Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
The Justice Department has expanded its San Jose lawsuit to challenge mandatory gun-owner insurance, alongside the city’s $1,591 carry-permit fee and psychological testing. DOJ argues that an earlier ruling protecting the insurance mandate cannot stand under the Supreme Court’s Second Amendme...
Over the past few years, marketing has been one of the flashpoints of legal battles in the firearms world. In 2022, Bushmaster’s militaristic advertising was one of the sticking points in the Sandy Hook lawsuits that saw Remington forced to pay $73M in a lawsuit. However, the SAF says that&...
GLOCK and NSSF secured a preliminary injunction against Connecticut’s “convertible pistol” sales ban, protecting access to common defensive handguns while litigation continues.
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
A criminal attacked a school. Now gun makers face claims over ads the complaints do not identify as having reached him. NRA and SAF ask the Supreme Court to step in.