Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
Almost ten years ago, when the U.S. Army announced that a customized version of the P320 had won the XM17 Modular Handgun System competition, the pistol that emerged became one of the most recognizable sidearms in the world. Now SIG Sauer is taking that platform in a more purpose-built direction ...
Wilcox has a new, programmable sighting system. The VIPR (Visually Integrated Precision Reticle) optic has a range of digital reticles that can switch on the fly to accommodate different ammunition types or use cases. Those options allow the user to switch to counter UAS ammo and reticles s...
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Maine no longer honors carry permits from Arkansas, Indiana, South Dakota, or Tennessee. Here's who's affected, and why most adult carriers can still carry.
Editor’s Note: The Ed Brown Metal Grip Module reviewed in this article was provided to the author by Ed Brown Products. The 1911 DS Prodigy used for testing the Metal Grip Module was loaned to the author for this review by Springfield Armory. For the history of the 1911, you might find pist...
A few months back, Safariland and Haley Strategic Partners flew a handful of us out to HSP's headquarters in Arizona. The main event for this trip was the Incog XS , the new single-clip concealment version of the Incog X , and that's where most of our range time went. But before we pack...
From privately made firearms in Delaware to waiting periods and interstate handgun sales, recent cases test whether courts will treat the Second Amendment as a first-class right.
84 attendees, 28+ states, 61 class sessions, about 78,000 rounds and 280 gallons of water. Here's what happened at the 2026 Guardian Conference, plus early bird tickets for 2027.