Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •

Deputies Say DoorDash Driver Acted in Self-Defense in Columbia County Shooting

A DoorDash driver acted in self-defense when he shot a man during an alleged attempt to take his vehicle and firearm in Martinez, Georgia, the Columbia County Sheriff's Office says. The driver faces no charge at this stage, while investigators plan an attempted-hijacking charge against the wounde...

By Brandon Curtis •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •

Tristar Arms Viper G3 Semi-Automatic Shotgun – Next Gen of Viper

The folks over at TriStar are announcing the new Viper G3 semi-automatic shotgun, the next generation of its popular Viper semiauto series. This is the new flagship for the Viper shotgun lineup, combining a more robust internal system, oversized controls for easier handling, and versatility to us...

By Eugene L. •

Shinenyx M1 Pro Fusion Monocular Review

Editor’s note: In this article, Scott Conditt reviews the Shinenyx M1 Pro Fusion, a monocular the combines night vision and thermal technologies for advanced digital imaging in low- to no-light situations. From hunting to police work, this kind of optical technology offers incredible advant...

By Scott Conditt •

The Paper Trail Is the Defense: This Week in FFL Compliance

A suppressor-transfer screening tool, free employee NICS checks from November 27, a Fifth Circuit appeal and California's recording mandate — four moves that all shift dealer risk from filing the right form to proving the right decision.

By Fred Thompson •
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