FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

Straw Purchase Rule Change: What FFL Dealers Must Know

A 42-year-old woman was arrested in Dallas and charged with lying on a 4473 to buy the gun a felon used to kill four officers in Charlotte. ATF is simultaneously rewriting the straw-purchase rule. Here is what the two stories mean for the person behind your counter.

By Claire Eason •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Berger is Better! Federal Berger Elite Hunter 7mm PRC & ELD-X 300 PRC

As hunting seasons get underway, if you joined one of the new cartridge bandwagons like 7mm PRC or 300 PRC, you might be finding it difficult to locate ammo at your local gun shop. There is good news though that Federal is producing more offerings of PRC (Precision Rifle Cartridge) rounds everyda...

By Adam Scepaniak •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

NEW Remington Payloads Added to the Premier Nitro Sporting Clays Line

The air is getting crisp and your shooting buddies are calling you to the firing line. If you’re looking to do some sporting clays this fall, Remington has some new flavors of their Premier Nitro Sporting Clays  line to keep you firing on all cylinders (and hopefully crushing clay pige...

By Adam Scepaniak •
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