NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •

Straw Purchase Rule Change: What FFL Dealers Must Know

A 42-year-old woman was arrested in Dallas and charged with lying on a 4473 to buy the gun a felon used to kill four officers in Charlotte. ATF is simultaneously rewriting the straw-purchase rule. Here is what the two stories mean for the person behind your counter.

By Claire Eason •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Oct. 1 Pistol Ban, Virginia Enforcement, and a Bruen Split

Connecticut's convertible-pistol ban takes effect October 1 with felony penalties and two federal challenges pending. Virginia's attorney general has switched on civil enforcement, and the appeals courts now disagree about whether buying a gun is protected conduct.

By Fred Thompson •

Fifth Circuit Handgun Ruling: What FFL Dealers Do Now

A divided Fifth Circuit panel held that the federal ban on direct interstate handgun sales violates the Second Amendment. For dealers, the effect is on the calendar, not the counter yet.

By Claire Eason •
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