Federal Review Finds No Evidence That Microstamping Is Reliable

NIST’s review of firearm microstamping research found significant disagreement over whether the technology can reliably produce repeatable, legible markings. The findings arrive as California moves toward a conditional 2028 mandate for semiautomatic pistols.

By AmmoLand Editor Duncan Johnson

FFL Week in Review: Gun Law Lapse, Ghost Gun Ruling

A key firearms law lapsed, ghost gun rules fell in court, DOJ opened a rights-restoration path, and direct-to-home shipping surfaced as a quiet margin threat. Fred Thompson's Friday digest for FFL dealers.

By Fred Thompson

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Historic NFA Rulings: What FFLs Need to Know

Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.

By Fred Thompson

Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens
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