Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens

Silencer Saturday #445: Unregistered Silencers For All?

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturer of the new Victra 20-gauge shotgun suppressor . It has actually happened. Licensed dealers have sold silencers to customers without NFA paperwork, and it was all legal....

By Daniel Y

Review: CORD Pandora PB-K Red Dot

Editor’s Note: This CORD Pandora PB-K review is based on hands-on testing of the red dot sight that was provided to the author by the company. All impressions regarding durability, glass clarity, reticle performance, and mounting are based on the author’s own range time and daily carr...

By Matthew McClellan

Millennium Marine TP-200-00 Fixed Transducer Pole for Live Sonar

Live sonar changed how a lot of us fish, and it lives or dies on how steady the transducer sits. Millennium Marine introduced the TP-200-00 Fixed Transducer Pole at ICAST earlier this month, built specifically to give live-sonar transducers a stable, adjustable platform. Mount a live-sonar transd...

By Sam.S

POTD: Not What It Says – “Confederate Defender” Pinfire Ring Pistol

Welcome to today’s Photo of the Day! Here we have a seven shot revolver you wear on your finger. This is a 2mm pinfire ring gun with CONFEDERATE DEFENDER engraved on the German silver band. Start with that marking, because it is nonsense. There is no Confederate connection here. These littl...

By Sam.S

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens
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