Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Ohio’s Suppressor Reform Cannot Wait on Political Assumptions

Ohio lawmakers had an opportunity to remove suppressors from the state's dangerous ordnance classification. The Senate delivered a 31–1 victory, but the House has left SB 214 sitting in committee for months. Sean Maloney argues that Ohio gun owners deserve action, not another round of political...

By Duncan Johnson Editor in Chief •

SHIELD Sights Celebrates 40 Years of Innovation in Red Dot Optics

SHIELD Sights are celebrating 40 years in business, founded in the UK back in 1986, SHIELD Sights have gained a global reputation for their sights including the SMS, RMS, AMS and new OMS line. Their early history is fascinating with the company providing designs and OEM expertise to many wel...

By Matthew Moss •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •

Bipods 101: Everything You Need To Know

Let’s state the obvious right here at the start. The market is saturated with bipods of all different configurations and price ranges. A modern sporting rifle needs a bipod that is tough, compact, and versatile, but this can get spendy. I don’t care how good of a deal it is or how much someon...

By Ian Kenney •
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