Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

The Rimfire Report: Savage Is Back(wards) With the Revel Tactical

Savage’s hiatus from the lever gun scene lasted about 25 years. Their last model made in the 90s, the Model 99 , was hailed as both a commercial and technical success, with many calling it “The Jeep of the Gun World” or sometimes “The King of Lever Guns.” Now, more t...

By Luke C. •

SORD X Mossy Oak Collab – Ready for the Woods

Generally, when you hear about SORD knives, you think fishing, but that’s not the case with these three new Mossy Oak Bottomland themed hunting knives. The new SORD X Mossy Oak Collab is three hunting-centric knives inspired by SORD users using their fillet knives in the woods. The first kn...

By Eugene L. •

A Thousand Yards with the Waypoint

The Arizona sun does not negotiate. By mid-morning at ParaBellum Shooting and Tactical Training Academy, the range was already pushing into the 90s, the mirage was already starting to run hard across the lanes, and the big rattlesnake sculpture that marks the firing line was catching the morning ...

By Ramon Ramirez •

Save Now On S&W's M&P FPC 22: Holiday Rebate!

In case ya aren’t familiar with the M&P FPC 22, Smith & Wesson brought it to market in the summer of 2025. It offers plenty of tactical features—it’s suppressor-ready, it has a forend covered with a generous slathering of MLOK slots as well as a Picatinny rail on top, it...

By Zac K •

Front Line Friday #39: Titan Level 2 OWB from T.Rex Arms

Welcome back to Front Line Friday. This week we're reviewing the T.REX Arms Titan Level 2 OWB duty holster, tried on two different pistols. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this column going every week.

By Tom R •

PSA Sabre Mixtape Vol. 1 Review: A Suppressed .300 Blackout PDW

The PSA Sabre Mixtape Vol. 1 pairs upgraded AR components with a compact .300 Blackout platform and matching titanium suppressor. Here’s how the combination performs—and whether it earns its price.

By Duncan Johnson Editor in Chief •

Smith & Wesson Announces Acquisition of Savage Arms

Savage Arms, one of America’s oldest firearms companies, has been acquired by another of the US’ oldest firearms giants - Smith & Wesson. Formed in 1894 by inventor and businessman Arthur Savage. Previously, Savage was a subsidiary of Vista Outdoor until 2019, when Savag...

By Matthew Moss •

7 Trophy Smallmouth Waters, From Lake Ontario to Dale Hollow

Smallmouth hold in clear water, so they readily spot your line, and they feed on crayfish, alewives, and invasive gobies. Build a food chain on crayfish and hellgrammites, add rocky substrate and consistent current, and you have the makings of a trophy fishery. The seven waters below span natural...

By James Chen •
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