Why 'FFL Near Me' Shoppers Pick the Shop With Reviews

Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.

By Sara Owens •

Gun Trace Data Turns Lawful Dealers Into Gun-Control Targets

A Firearms Research Center analysis exposes how gun-recovery statistics are used to cast suspicion on lawful firearm dealers. The implications reach every FFL: a gun’s later recovery does not establish that the dealer who handled it did anything wrong.

By Duncan Johnson Editor in Chief •

Wheelgun Wednesday: The Korth Dreadnought Is A Walk On The Wild Side

Finely embellished handguns are a thing of the past, right? Nobody goes in for engraving and other fancy-pants finishes anymore, right? Wrong. Uh, sort of. The Korth Dreadnought is an example of an old idea reborn for the 2020s, although it is a far cry from the work that F.W. Martin used to do a...

By Zac K •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Rule The Water With Power Queen Marine Batteries

One truth about adding all things electrical to your boat: you need the proper batteries to make it all work. That’s where Power Queen comes in. The post Rule The Water With Power Queen Marine Batteries appeared first on AllOutdoor.com.

By Sponsored Content •

ATF Says Suppressor and SBR Guidance Could Arrive Within Weeks

ATF Director Robert Cekada says long-awaited guidance covering suppressors, short-barreled rifles and short-barreled shotguns could arrive within weeks. The agency also says FFLs will not be cited for lawful suppressor transfers completed on Form 4473 under the federal injunction.

By John Crump •

2026 Guardian Conference Recap: By the Numbers

84 attendees, 28+ states, 61 class sessions, about 78,000 rounds and 280 gallons of water. Here's what happened at the 2026 Guardian Conference, plus early bird tickets for 2027.

By Jacob Paulsen •
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