FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy

ATF Loosens Rules for Suppressor Repairs and Caliber Changes

A qualified manufacturer may obtain unregistered and unmarked suppressor parts from another qualified manufacturer, install them in a registered suppressor, and return the complete unit to its owner. That opens up repairs that the old guidance made difficult or impossible.

By Josh C

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson

Gun Sales Up Six Straight Months: What FFL Dealers Do Now

August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.

By Mark Edwards

Silencer Saturday #449: A One-Of-A-Kind Ruger American

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturer of the new Victra 20-gauge shotgun suppressor . This week we have another one of Collin’s Creations. This one is an adaptation of the Ruger American into an SBR f...

By Daniel Y

S14E7: JUSTIFIED SAVES – Shooting at Shadows

Eight real-world defensive gun uses reveal critical lessons about home defense, intervention, escalation, self-defense law, and making good decisions under pressure.

By Riley Bowman

Real Avid X3 Driver Set Review

In today’s review, Richard Johnson takes a look at the X3 Driver gunsmithing set from Real Avid. This kit offers the gunsmith or home hobbyist 57 different pieces: bits along with a ratchet and T-handle screwdriver. But is this a quality set or no better than the cheap junk sold by some online ...

By Richard Johnson
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