FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens

Guns That Disappointed Me

As someone who owns way too many guns, I have had more than a few that I consider disappointments. Guns that disappoint me are not inherently bad. I typically define bad guns as guns that are unreliable, dangerous, and simply can’t achieve their goals. The guns that disappointed me are fine, bu...

By Travis Pike

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy

SureFire's New XC3 1,000 Lumen Sub-Compact Weaponlight

Let there be light, said SureFire and added the XC3 Sub to its weaponlight lineup built specifically for subcompact concealed carry handguns rather than the larger duty-sized guns most weaponlights are designed around. The fitment chart lists compatibility with the Glock 43X and 48, the Springfie...

By Eric B

Modern Take on the Self-Defense 1911 Pistol

Editor’s Note: In today’s article, Ramon Ramirez takes a look at the Springfield Armory 1911 Emissary 4.25″ AOS pistol chambered for the 9x19mm Parabellum cartridge as a modern self-defense handgun. The firearm was provided to the author by the company for this article. I didn�...

By Ramon Ramirez

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson
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