Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Best Rifle for Deer Hunting: A Buyer’s Guide for Every Budget and Terrain

What makes the best rifle for deer hunting? If you’re looking for some help buying the right gun for deer season, read on for advice based on different hunting scenarios—the best rifle for whitetail deer hunting in the thick softwoods of Maine is a lot different from a deer rifle that works ...

By Zac K. •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •

TFB Review: Rock River National Match Upper

Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...

By Daniel Y •

Fudd Friday: The State Of The Lever-Action Union

The reason for lever-action rifles’ decline isn’t because people didn’t want them, not exactly. The problem was twofold: A lot of people who wanted lever-actions could have their desires met by rifles that were already on the market, typically at more affordable second-hand pric...

By Zac K •

Smith & Wesson Brings Back the Model 1917 and Model 22 Classics

Smith & Wesson is reaching back more than a century for its latest Classics release. In all honesty, yours truly thought the Classics line was gonna get shuttered or discontinued way down the line, so this is a pleasant surprise. The company just announced the return of two large-frame .45 re...

By Sam.S •

Ayoob: How To Shoot Micro Pistols Better

It’s not hard to see why “Micro Nine” pistols of the Hellcat genre are best-sellers today. Firstly, they’re chambered for 9mm Luger, almost universally recognized as a capable defense caliber with today’s best ammunition. In addition, they are not only compact, but sometimes literally p...

By Massad Ayoob •

Halloween Safety for Gun Owners

Halloween brings more break-ins, drunk drivers, and late-night party violence. Here's how gun owners can stay safe at home, trick-or-treating, and beyond.

By Jacob Paulsen •
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