Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

FFL News: Missouri v. ATF, AR-15 Cases and Shutdown Risk

Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.

By Fred Thompson •

5.11 Partners with National Fallen Firefighters Foundation to Support #ForThe343

Brand Joins Nationwide Movement Honoring the 343 New York City Fire Department Firefighters Lost on September 11, 2001COSTA MESA, Calif. (September 9, 2026) – 5.11®, the global innovator of purpose-built apparel, footwear and gear, today announced its partnership with the National Fallen Firef...

By Eric G •
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