How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone •

LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot

This innovative pistol caliber carbine withstood a weeklong torture test and came away with Outdoor Life's highest award The post LWRC IC-9 Review: One of the Best 9mm PCCs We’ve Ever Shot appeared first on Outdoor Life.

By John B. Snow •

Illinois Ends Single-Shot Rifle Limit for Deer Hunters in 2027

Illinois will end its single-shot centerfire rifle mandate for deer hunting on January 1, 2027. The reform allows qualifying rifles to hold three cartridges, but strict magazine and firearm-modification requirements remain.

By Dean Weingarten •

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens •

Shell Shock NAS³ Primed Cases: .308 and 5.56 Now Available

Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...

By Eric B •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Silencer Saturday #443: An Extra-Unique AR7

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturers of the new Victra 20-gauge shotgun suppressor . This week we are looking at another interesting creation from my friend Collin. He made a nifty takedown .22 with an in...

By Daniel Y •

Record Westslope Cutthroat Trout Caught in Idaho Stuns Biologists

An Unusual State Record Luke Anderson landed Idaho’s newest certified-weight state record for Westslope cutthroat trout on the St. Maries River, a fish measuring 13.6 inches and weighing under one pound. The Idaho Department of Fish and Game announced the record on July 23, 2026. What makes...

By AllOutdoor Staff •

Review: Fiocchi Hyperformance SBR Enhanced .223 Ammo

In today’s article, Joe Kurtenbach reviews the Fiocchi Hyperformance SBR Enhanced ammunition. The tested load, the .223 Rem. 77-gr. hollow-point boat tail (HPBT), was provided by the company for this review. “It’s about the most accurate AR ammo I’ve ever tested,” I said to Matt Gan...

By Joe Kurtenbach •
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