Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Suppressor Boom: Where FFL Margin Actually Comes From

The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.

By Gary Stone •

Week in Review: NFA Limbo and a NICS Warning for FFLs

Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.

By Fred Thompson •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Rise of the Short Kings: The SBR and SBS Will Dominate the Future Market

Exciting things have been happening in the world. The summary judgement out of Texas has thrown the NFA into uncertain waters. The Missouri Attorney General has also filed against the ATF over the NFA registration. The Supreme Court is finally taking up Assault Weapon Ban challenges in December. ...

By Keith Finch •
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