Millennium Marine Rolls Out Single and Double Monitor Mounts

Anybody running live sonar knows the problem of trying to read and adjust a screen without setting down a rod. Millennium Marine brought a fix to ICAST earlier this month with a new line of Monitor Mounts, offered in single and double configurations for anglers stacking multiple displays. Both ve...

By Sam.S

Derya MAX Breaks Cover: Three Barrels, Six Magazines, One New Shotgun

Derya Arms has officially launched the MAX in the United States, a completely new proprietary magazine-fed 12-gauge shotgun built from the ground up rather than an evolution of the company's existing DY12 line. The MAX made its public debut at the GOA GOALS 2026 summit and is now in producti...

By Eric B

ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson

Electric Dirt Bike Maker Heybike Partners With The San Antonio Spurs

One might think that an NBA franchise and an electric mobility company do not have much in common, but there are definitely some similarities to be found. Both represent active pursuits, as well as having tight-knit communities, and the mutual objective of having a good time. That is the goal of ...

By Sponsored Content

Clappin’ Steel! Federal’s Action Shotgun Rifled Slugs - Now Shipping

If you consider yourself a competitive shotgunner, or are an aspiring one, then you should be excited to hear that Federal’s new Action Shotgun Rifled Slug  ammo is now shipping to dealers across the US. This selection of ammo was produced by Federal specifically for training and compe...

By Adam Scepaniak

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens
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