NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Holland & Holland Celebrates Beretta's 500 Years with .375 H&H Double

While the title may sound surprising to some, our attentive readers would know that Beretta Holding acquired Holland & Holland a few years ago. Since then, Beretta has ceased manufacturing double rifles, leaving them exclusively to the English boutique. It was therefore expected to see a doub...

By Giorgio O •

Leupold VX-Freedom Straight-Wall Ships With Three Calibrated Dials

Straight-wall cartridge hunting has grown fast, mostly because states that used to restrict deer hunters to slugs opened the door to .350 Legend and its relatives. The optics side has been slower to catch up. Leupold’s newest scope is built specifically for those rifles. The VX-Freedom Stra...

By Sam.S •

How the AMPV Killed the M113

If you spend five minutes talking to anyone who has served in an Armored Brigade Combat Team, they’ll tell you that the tanks and infantry fighting vehicles usually get all the glory. The public fixates on the 120mm smoothbore cannons and 25mm Bushmaster chainguns punching holes in targets acro...

By Mason Berryman •

Where Big Bass Actually Go When Fall Arrives

The oldest advice in bass fishing tells you to run to the backs of creeks when the leaves turn. A tracking study from Texas Parks and Wildlife biologists dismantled that idea. They followed bass at Lake Fork and Toledo Bend Reservoir, and none of the tracked fish moved into the back of a creek on...

By James Chen •

Why Everyone Wants Montana — And Why Montanans Are Fed Up

Ask a lifelong Montanan how they feel about the steady stream of newcomers, and you may get pointed to a sign hanging in a Bozeman bar. It reads that you should welcome yourself to Montana while remembering you are a refugee, not a missionary. The message is blunt, but it captures a tension that ...

By James Chen •

Why People Love The Smith & Wesson 5906

There is a growing roar for Smith & Wesson to bring back the 3rd generation of metal-framed pistols, with a particular interest in the classic 5906 series. The classic non-railed versions were discontinued back in 1999, with the railed versions discontinued back in 2004. So after 20 years, wh...

By Matt E •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

POTD: Chinese “Mauser/Nationale” Pistol – A Warlord-Era Brand Mashup

Welcome to today’s Photo of the Day! Here we have a pistol that tries really hard to be two guns from two different companies at the same time. This is a Chinese “dimpled slide” pistol from the Warlord-Era, chambered in 7.65mm (32 ACP), and this exact gun is photographed on page...

By Sam.S •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •
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