Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "reach"
NRA, SAF Ask Supreme Court to Stop Blaming Gun Ads for a Criminal Shooting
A criminal attacked a school. Now gun makers face claims over ads the complaints do not identify as having reached him. NRA and SAF ask the Supreme Court to step in.
October 7 Is the Date: Massachusetts’ Highest Court Will Hear the Holyoke Man Denied a Carry License Over Decade-Old Charges That Never Led to a Conviction
The Massachusetts SJC hears Pratt v. Westbrook on October 7, a test of whether police chiefs can deny a carry license as ‘unsuitable.’ Read the original story: October 7 Is the Date: Massachusetts’ Highest Court Will Hear the Holyoke Man Denied a Carry License Over Decade-Old Charges That N...
Buying a Gun in California After 2029 Will Mean Four Hours of Class and a Trip to the Range Before the Certificate
Newsom signed SB 948 on Sept. 26. From 2029, California firearm safety certificate applicants must complete a 4-hour course with live fire. Read the original story: Buying a Gun in California After 2029 Will Mean Four Hours of Class and a Trip to the Range Before the Certificate
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Virginia's Gun-Industry Watchdog: What FFL Dealers Face Now
Virginia's new FAIR Unit can investigate FFLs and sue them under HB 21. Here is what "reasonable controls" means in practice - and the records that protect a dealer's license.
The Holy Trinity of Second Amendment Law: Heller, McDonald, and Bruen
Heller identified an individual right to keep and bear arms. McDonald made that right enforceable against the states. Bruen confirmed public carry and forced courts to follow text, history, and tradition. Together, they form the holy trinity of modern Second Amendment law.
Chasing Fall Giants: A Spin Angler’s Trout Playbook
Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...
How Many Suppressors Can You Legally Own?
There is no federal cap on the number of suppressors you can own. Under the National Firearms Act, suppressors are regulated items, but nothing in the statute limits how many an individual may possess. You can buy and keep as many as you want, or as many as you can afford, as long as your […...
Q4 2026 FFL Market Forecast: What the Data Says Now
August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.