ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson

CMP Announces M14 Prices, 1897 Trench Guns

Shooting Sports USA got the CMP on record about the new M14 sales program, as well as some updates on other sales opportunities. This episode of the National Matches Update Show has an interview with CMP Chairman and CEO Jerry O’Keefe, where he answers the questions so many of us have had. ...

By Daniel Y

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens
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