S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

PENN Expands Saltwater Expertise with New Waterproof Bags

One of the biggest names in saltwater fishing, PENN, is taking their saltwater expertise beyond fishing gear with a new line of waterproof bags, kill bags, and accessories. Knowing just how harsh saltwater is on everything, the PENN team spent two years researching, testing, and spending time on ...

By Eugene L. •

TFB Review: Kestrel HUD - The Dope Card That Updates Itself

You are lying prone behind a rifle, the clock is running, and you need the wind, the range and your drop. So you lift your head, look at the Kestrel in your hand, read the numbers, lose your sight picture and start again. I have done that more times than I care to count, on the range, in matches ...

By Eric B •

AUSA 26 – Improved Army Temperate Weather Boot

GORE-TEX Brand is one of those companies that has a direct impact on the Soldier every day. During AUSA they showed off the commercially available McRae Terassault T2 GTX which they propose for adoption Army-wide as the Improved Army Temperate Weather Boot. Built on the redesigned Army Hot Weathe...

By Eric G •

The Heated Gloves That Actually Hold Heat in the Field

Cold hands do more than hurt. They cost you the fine motor control you need to run a trigger, tie a knot, or handle a tool, and the deterioration compounds: removing a glove to regain feeling only speeds up hand cooling, which drops your dexterity further. A good pair of heated gloves breaks that...

By James Chen •

Why 'FFL Near Me' Shoppers Pick the Shop With Reviews

Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.

By Sara Owens •

GRITR Expands Its OMNI Modular Holster Line

GRITR have launched a new line of adaptable holsters which can be used for a variety of different carry methods depending on user preference and needs. MSRP on the new OMNI holster line is from $49.99.

By Matthew Moss •

AO First Impressions – Alpacka Raft Aleutian Sea Kayak Packraft

This summer I got an afternoon on a mellow 5-mile river stretch with Alpacka’s new Aleutian, their take on a travel-friendly sea kayak in packraft form. I’m used to regular packrafts that feel more like floating couches than precise boats, so I was curious how this longer, more kayak-shaped d...

By Patrik Orcutt •
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