Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •

ATF's NFA Rollback Is Live — and Its Top Lawyer Just Left

ATF stopped enforcing NFA approval, registration and tax-stamp requirements for suppressors, SBRs, SBSs and AOWs on October 9 — and its chief counsel resigned on October 30. What still applies to dealers, and what customers will expect to see on your listing.

By Fred Thompson •

Heybike Goes Big With The New V1 Pro Electric Dirt Bike

The era of the electric dirt bike is upon us, with low noise, low maintenance, instant torque, and unbeatable price versus performance ratios. Riding the crest of this wave is Heybike, a leading mobility manufacturer with over 260,000 riders worldwide, and one of the most popular ebike brands in ...

By Sponsored Content •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •

TFB Review: Rock River National Match Upper

Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...

By Daniel Y •

Duckett Updates the Crappie Slayer Rod With Cork and Longer Models

Duckett Fishing’s Crappie Slayer rod has been the company’s dedicated panfish rod for a few seasons now, and the newest version brings a new handle, two longer lengths, and a slightly lower price. The updated Crappie Slayer swaps the previous model’s EVA grip for a carbon-reinforced handle ...

By Sam.S •
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