The Rules Are Loosening. The Fight Is Now Over Your Records.
The industry got its deregulation package, but the 38,000 public comments on it show the real fight has moved to dealer records, retention, and online sales.
Posts about "volume"
NFA SEO: How FFL Dealers Win Suppressor Searches
The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.
FFL Direct: ATF's Trace API and the Registry Fight
ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.
TFB Weekly Web Deals 207: Deals for October 5th, 2026
Welcome to TFB Weekly Web Deals 207! We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, 5.11 Tactical, Primary Arms, Natchez Shooters Supply, Palmetto State Armory, Brownells, and more. Whethe...
The NFA Ruling Is Final: October Market Report for FFL Dealers
DOJ's decision not to appeal the NFA suppressor ruling makes deregulation permanent. Here is what the market data says about demand, margin, and what FFL dealers should do this quarter.
How the AMPV Killed the M113
If you spend five minutes talking to anyone who has served in an Armored Brigade Combat Team, they’ll tell you that the tanks and infantry fighting vehicles usually get all the glory. The public fixates on the 120mm smoothbore cannons and 25mm Bushmaster chainguns punching holes in targets acro...
Front Line Friday #34: Drone and Tech Tools Entering Patrol Work
Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...
Here’s Everything You Need to Know Before Buying a New Suppressor
Choosing your first suppressor can seem daunting. Here are some key things to consider The post Here’s Everything You Need to Know Before Buying a New Suppressor appeared first on Outdoor Life.
CCI Blazer Brass 9mm 115gr FMJ 1,000-Round Value Pack Case: $251.27 with Code
Code ALAND5 knocks this CCI Blazer Brass 115gr FMJ value-pack case to about 25¢ a round. Stock up for handgun and PCC training.
Airguns as Firearms: What Garrett's Law Means for FFLs
A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.