FFL News This Week: ATF Shipping Rule, Court Wins, Dealer Tech
ATF's direct-to-home shipping proposal, major court wins, and new dealer tech — this week's FFL industry news with perspective from the publisher's desk.
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Review: CORD Pandora PB-K Red Dot
Editor’s Note: This CORD Pandora PB-K review is based on hands-on testing of the red dot sight that was provided to the author by the company. All impressions regarding durability, glass clarity, reticle performance, and mounting are based on the author’s own range time and daily carr...
Army Opens Premier Test Ranges to Private Industry for Rapid Innovation
WASHINGTON — In a major effort to accelerate the delivery of critical capabilities to the warfighter, the U.S. Army announced today it is opening four premier stateside military test ranges and collaborating with partners to open an international military test range to private industry for thei...
AllOutdoor Review: Roka Eyewear’s Lightweight Braker 2.0 Sunglasses
Roka built its name in triathlon and endurance sports, which is not exactly where you’d expect a firearms and outdoor writer to go looking for eyewear. But the company has quietly been building out a real tactical and protective catalog alongside its running and cycling lineup, and I’...
New Study Finds Oregon’s Measure 114 Led to a Surge in Gun Sales
A new study found firearm-related background checks surged 157% after Oregon voters approved Measure 114, producing the opposite short-term result gun-control advocates promised.
ATF Direct-to-Home Shipping Rule: What FFLs Face Next
ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.
Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Gun Owner’s Highway Patrol Encounter Highlights Importance of Asserting Rights
Eli Pagunsan says Wyoming troopers disarmed him, treated him as a suspected drug trafficker, and prolonged a routine traffic stop after he refused a vehicle search. He fought back—and ultimately accepted a $40,000 settlement.
Thailand Tightens Gun Laws Again After Teen Uses Grandfather’s Registered Handgun
A 14-year-old murdered his grandparents, took their legally registered handgun, and killed six more people at his school. Thailand already had licensing, registration, ammunition controls, and severe carry restrictions. Its government’s response is still more gun control.
Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.