ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Flying with Guns: Episode 66 – Southwest from Las Vegas to New Orleans

Episode 66 was filmed August 6th, flying Southwest from Las Vegas to New Orleans. Overweight bag, another fee I saw coming, and back on schedule after a month off the road. Check-In at LAS Declared firearms. Agent confirmed locked and unloaded right away. Condition 1 case inside my big piece of l...

By Luke McCoy •

CMP Announces M14 Prices, 1897 Trench Guns

Shooting Sports USA got the CMP on record about the new M14 sales program, as well as some updates on other sales opportunities. This episode of the National Matches Update Show has an interview with CMP Chairman and CEO Jerry O’Keefe, where he answers the questions so many of us have had. ...

By Daniel Y •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

The Duty Pistol Package Nobody Can Match

This overview of the Springfield Armory Echelon 4.5F paired with the Aimpoint COA is focused as a possible law enforcement duty pistol. Because if you’re carrying a pistol for the job, the question isn’t “Should I run a dot?” anymore. The real questions when looking at a duty pistol with ...

By Rick Hogg •
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