Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
The breakaway Confederate forces had a big problem at the start of the American Civil War—they needed guns. Many of the South’s top soldiers came out of the federal military and would spend the next years fighting their former comrades, now in the Union forces. The Confederates also s...
SIG Sauer has added 11.5-inch pistol and SBR configurations to the SIG516 G3 line, giving gun owners compact alternatives to the 16-inch rifle while retaining the adjustable short-stroke piston system, ambidextrous controls and dual charging handles.
Bosnian company AC-Unity became known in the United States for its AK magazines - cheap and pretty reliable; they became popular with those who wanted newer Russian AK magazines without paying collector’s prices.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.
To the great bulk of America's hunters, the terms "deer rifle" and ".30/30" are practically synonymous The post Jack O’Connor on America’s No. 1 Sporting Rifle — the Winchester 94 in .30-30 appeared first on Outdoor Life.
More than eleven million Remington 870s have left the factory since 1950, and by Remington’s own count the number now stands above thirteen million. That output makes the 870 the best-selling shotgun of any type in history, a title it earned by doing what a working pump gun is supposed to d...
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.