Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
New Jersey is asking the Third Circuit to keep its unconstitutional bans on commonly owned semiautomatic rifles and standard-capacity magazines in force while the state prepares an appeal to the U.S. Supreme Court.
Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.
The Trump administration is moving certain firearm suppressors from the State Department’s military-oriented export system to the Commerce Department, reducing regulatory barriers for American manufacturers and hunters traveling overseas.
Washington D.C. – On July 23rd, the Trump Administration posted two coordinated interim final rules, transferring “sound suppressors for non-automatic and semi-automatic firearms” from State Department jurisdiction to the Commerce Department. The new rules, which will take effect on Novembe...
An analysis of the key legal, legislative, and regulatory forces reshaping the firearms market in mid-2026 — including the Virginia AR ban injunction, SCOTUS review of assault weapons bans, the OBBB suppressor tax elimination, and actionable recommendations for FFL dealers.
Palmetto State Armory has reopened shipments of affected rifles and standard-capacity magazines to Virginia after the statewide injunction in Santolla v. Katz took effect July 21.