Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

Firearms Law Lapse: What FFL Dealers Need to Know

Part of a key firearms law lapsed after a federal court ruling — and suppressor sales are booming while dealers wait on ATF guidance. Plus: the ghost guns ruling, retail platform news, and compliance reminders for FFLs.

By Fred Thompson •

Suppressor Sales Boom After NFA Ruling: Market Report

A Texas court ruling deregulated suppressors and sent sales surging, but FFLs face a 27-state patchwork and an Oct. 5 appeal deadline. Here's the market data and the playbook.

By Mark Edwards •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •
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