NFA SEO: How FFL Dealers Win Suppressor Searches
The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.
Posts about "intent"
Two Icons, One Platform: The SIG Sauer P226-X AGENCY
SIG Sauer and Agency Arms have teamed up on the P226-X AGENCY, a purpose-built evolution of the P226 under the tagline "Two Icons. One Legendary Platform." The pistol combines SIG Sauer performance with Agency Arms design, and every element is aimed at control, speed and shootabil...
5 Days Fishing, Camping, & Whitewater Rafting in Montana’s Grizzly-Infested Woods
I spent 5 days at the best cutthroat trout fishing destination in the US with Glacier Anglers & Outfitters. At the start of the trip, I had little fly fishing experience. I’d never caught a trout on a fly rod, but by the end I’d caught well over 100 westslope cutthroat trout. Including se...
Breek Arms Sledgehammer Omni-Buster: Gas Mitigation From Either Shoulder
We recently spoke with Breek Arms about the company’s Sledgehammer AR-15 Gas Blocking Charging Handle and its LE Latch counterpart, both designed around a problem that has become increasingly familiar as suppressor use has grown: gas coming back toward the shooter’s face. The Sledgeha...
They Built a Rifle Cartridge That Could Change Hunting and Shooting Forever
Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...
Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
The Rimfire Report: Shooting the Peters .22LR That Started It All
The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...
NSSF Takes Connecticut To Court Over "Cruciform-Trigger" Ban
Some background—the state of Connecticut banned the sale of pistols with cruciform triggers earlier in 2026, when Governor Ned Lamont signed H.B. 5043 into law. The idea behind this bill is to stop the sale of pistols that can be converted from semi-auto to full-auto with the installation o...
Missouri Homeowner Fires One Round, Hits Suspected Burglar in the Groin During 2:49 A.M. Confrontation Inside His Home
A Missouri homeowner fired one round at a man he believed was armed inside his home at 2:49 a.m. The suspect was found in a nearby alley. Read the original story: Missouri Homeowner Fires One Round, Hits Suspected Burglar in the Groin During 2:49 A.M. Confrontation Inside His Home
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.