Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

TFB Review: Light-Bearing Carry With FALCO's TalonGuard Holsters

Carrying a pistol with a weapon light attached is one of those things that sounds simple until you go shopping for a holster. Add a light to your carry gun, and your holster options collapse from hundreds down to a handful, or none in some cases, and half of those that do fit your gun only suppor...

By Luke C. •

Chasing Fall Giants: A Spin Angler’s Trout Playbook

Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...

By James Chen •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

TFB Review: Getting to Know the HSP/Safariland BASELINE Belt System

A few months back, Safariland and Haley Strategic Partners flew a handful of us out to HSP's headquarters in Arizona. The main event for this trip was the Incog XS , the new single-clip concealment version of the Incog X , and that's where most of our range time went. But before we pack...

By Luke C. •

AllOutdoor Review: Victorinox Hunter Pro Alox Knife

When it comes to folding hunting knives, I’ve usually been a fan of Buck knives—specifically, my Buck 110 that I’ve had for years of chasing bucks and ducks and bears and anything else here that’s legal game in the northeast. But a few years back, that Buck 110 went missing in...

By Zac K. •

TFB Review: Midwest Industries Accessories

Midwest Industries is most likely known for its various handguards, most notably its AR-15 and AK handguards. Today, with the massive amount of mission diversity that is necessitated by modern warfare, the ability to reliably mount a significant number of various accessories to a handguard is a g...

By Toby M •

POTD: The Austeyr Edge - U.S. Marines Familiarize with EF88

Allied forces rarely cross platforms when it comes to serious rifle training, but that's exactly what happened when these U.S. Marines went “down under”. The Marines from the 4th Light Armored Reconnaissance Battalion of the 4th Marine Division fielded the Australian Defence Forc...

By Eric B •
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