Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Derya EX1300: New Double-Barrel Bird Blaster

Derya is a Turkish manufacturer, founded in 1998, and selling guns all over the world. They sell mostly tacticoolish shotguns and .22LR rifles, and lots of handguns. But sometimes they mix stuff up with Fudd-friendly material like the EX1300. Here’s what they tell us about it:

By Zac K •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

POTD: The New Yoeb Ltd Pistol – Made in Ammerigan

Welcome to today’s Photo of the Day! Here we have a Chinese pistol carrying the greatest slide marking I have ever seen. It reads MADE IN AMMERIGAN, NEW YOEB LTD. That is somebody in a Chinese workshop copying “Made in America, New York Ltd” letter by letter off a gun or an adv...

By Sam.S •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Fudd Friday: Buy A Classic Surplus Rifle With A Twist

Despite the marketing success of the Winchester ‘73, the Springfield trapdoor rifle was more likely the rifle that really tamed the Wild West. The U.S. government equipped its cavalry and other troops with these robust, hard-hitting rifles. A repeater like Winchester or the competition sold...

By Zac K •
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