Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Army Nears Crucial Brain Health Testing Milestone

WASHINGTON — About 97 percent of Soldiers have taken the Neurocognitive Assessment Tool assessment, helping medical professionals combat the effects of blast overpressure and low-level blast exposure, the Army’s top leader overseeing safety and occupational health said. “It demonstrates...

By Eric G •

Berger is Better! Federal Berger Elite Hunter 7mm PRC & ELD-X 300 PRC

As hunting seasons get underway, if you joined one of the new cartridge bandwagons like 7mm PRC or 300 PRC, you might be finding it difficult to locate ammo at your local gun shop. There is good news though that Federal is producing more offerings of PRC (Precision Rifle Cartridge) rounds everyda...

By Adam Scepaniak •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •
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