NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

Gun Trace Data Turns Lawful Dealers Into Gun-Control Targets

A Firearms Research Center analysis exposes how gun-recovery statistics are used to cast suspicion on lawful firearm dealers. The implications reach every FFL: a gun’s later recovery does not establish that the dealer who handled it did anything wrong.

By Duncan Johnson Editor in Chief •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

What Is a Citizen First Responder?

Editor’s Note: This article describing the citizen first responder is presented for discussion purposes. Know and follow your jurisdiction’s laws regarding self-defense, and ensure that anyone rendering aid is qualified to do so. Seek competent training from qualified instructors. A commo...

By Randall Wilson •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Oklahoma National Guardsman Arrested in DC for Carrying His Off-Duty Handgun

An Oklahoma National Guardsman deployed to Washington, D.C., was arrested after police found his personal handgun during an off-duty traffic stop. The post Oklahoma National Guardsman Arrested in DC for Carrying His Off-Duty Handgun appeared first on The Truth About Guns.

By TTAG News Contributor •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Interstate Handgun Sales Ruling and ATF's NFA Timetable

A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.

By Fred Thompson •
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