Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards

Blend or Bleed: Will You Make the Right Choice?

When I was growing up, I was encouraged to not worry about “fitting in”. While I agree with that sentiment to this day, I now realize that there is most definitely a time and place to do just the opposite. Standing out in the wrong place or at the wrong time can put a target Read More The pos...

By Ryan Domke

The Tank Museum: Go Ahead and Touch the Tiger

The Tank Museum isn’t on the way to anywhere. Located one mile north of the village of Wool in Dorset in southwest England, The Tank Museum is collocated with the British Army Armor School in Bovington. Nobody gets to The Tank Museum by accident. It’s in the middle of no place. Considering th...

By Will Dabbs, MD

Silencer Saturday #445: Unregistered Silencers For All?

Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturer of the new Victra 20-gauge shotgun suppressor . It has actually happened. Licensed dealers have sold silencers to customers without NFA paperwork, and it was all legal....

By Daniel Y

DOJ Says Lawful Gun Owners Can Carry in Post Offices

The Justice Department says federal law permits lawful firearm carry for self-defense in public post offices and says the USPS gun ban cannot be enforced in those circumstances.

By Jacob Paulsen

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason
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