New .223 and 9mm PCC RTR Reticles for ACOG Compact Scopes

Trijicon has introduced enhanced RTR (Rapid Target Reticle) options for its ACOG Compact line, adding .223 and 9mm PCC-specific configurations to the 1.5x16 and 2x20 models. The reticles were developed through its Voice of the Customer process, which incorporates direct feedback from users in the...

By Eric B •

11-Year-Old Kansas Hunter Downs “Ghost” on Her Birthday

Gracie Herschell got a second crack at the buck her family had chased for years, and she made it count on her 11th birthday. The Lyndon, Kansas, fifth grader dropped a giant velvet buck the family had nicknamed “Ghost” on the evening of Sept. 9. The main-frame 8-pointer weighed 225 po...

By James Chen •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

The Rimfire Report: Remington’s Discontinued Standard Target 40gr RN

I’ve been shooting rimfire long enough to see more than a handful of rimfire ammo types go the way of the dodo. Today’s is a particular shame, simply because of how consistent and clean the original formula was. I’m of course talking about Remington’s now-discontinued Stan...

By Luke C. •

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy •
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