Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Priority Units Demonstrate, Choose Their Own MRR Frones via UAS Marketplace

CLARKE RANGE, ANNISTON, Ala. – The Capability Program Executive (CPE) Aviation Uncrewed Aircraft System (UAS) Project Office is advancing company-level directed requirements — putting relevant, rapidly deployable drones in Soldiers’ hands, and creating capability decision space for Tran...

By Eric G •

Beretta B22 Jaguar: Rimfire Modularity Meets Youth-Focused Competition

Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...

By Eric B •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

MDT Enters Bolt-Action Market with Fuzion, Fuzion Ti & Razor Platforms

MDT has added three new precision rifle actions to its portfolio through its acquisition of Lone Peak Arms , the Utah-based custom action manufacturer it secured earlier this year. The Fuzion, Fuzion Ti, and Razor platforms represent MDT's first entry into the bolt-action market and extend t...

By Eric B •

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson •
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